Go to Milwaukee has unveiled a brand new manner for guests to discover Milwaukee with Authenticated Experiences, a non-fungible token advertising and marketing marketing campaign. The tourism trade’s solely immersive and interactive NFT platform, AX options collectible digital tokens permitting customers to unlock unique real-life experiences and prizes in a scavenger hunt kind format.
“This marketing campaign is a singular alternative to draw new guests to our metropolis and provide them unbelievable experiences whereas serving to them discover all that our 191 neighborhoods have to supply,” Go to Milwaukee’s vice chairman of promoting and communications Josh Albrecht stated. “AX serves as an artist platform and offers us a contemporary solution to place Milwaukee as a vacation spot for each tech and journey.”
AX spotlights Milwaukee’s digital creators, iconic manufacturers, locations and folks by geolocating free NFT collectibles across the metropolis. AX’s first 5 customized NFT collectibles are impressed by Milwaukee’s music historical past by means of the lens of native artist T9LET. In honor of the fifty fifth anniversary of Summerfest, the world’s largest music competition, the primary 55 individuals to gather all 5 NFTs will obtain entry to an unique Go to Milwaukee AX artist expertise and the prospect to win two tickets to a Summerfest present of their alternative in 2023 or 2024.
To gather a non-fungible token in AX, customers merely:
- Go to NonFungibleTourism.com and study the place NFTs are positioned round Milwaukee.
- Go to the bodily location the place every NFT is plotted on the net map.
- Click on on the piece of digital artwork to gather the NFT (Observe: collectors solely must enter a reputation and e mail handle to take part. Cryptocurrency and crypto wallets usually are not required.).
Along with AX’s first 5 collectibles, AX2 will function 5 NFTs geolocated on the Summerfest competition grounds from June 22 by means of July 8. Curated by Cullah, a Milwaukee native, artist, and musician, AX2’s Summerfest-inspired designs will unlock distinctive Go to Milwaukee prizes and the prospect to win a Summerfest Go to Milwaukee VIP Expertise.
“It is a joint effort between Summerfest, Summerfest Tech and Go to Milwaukee to lean into new and thrilling applied sciences. It permits us to create a tech-forward touchpoint for our Summerfest attendees and supply consciousness round Web3 and NFT at Summerfest Tech this yr whereas strengthening the connection we now have with Go to Milwaukee and tourism,” stated Jerrod Woods, senior director of promoting at Milwaukee World Competition Inc.
As a part of Summerfest’s efforts to enter the NFT and collectible house, the music competition will launch its personal NFT on Thursday with 1,000 restricted editions obtainable for assortment. Every consumer who claims the particular Summerfest NFT may also obtain one free Summerfest normal admission ticket.
The NFT will probably be made obtainable with the identical expertise group with which Go to Milwaukee companions, Vennity.
Along with partnering with native artists and types, Go to Milwaukee is aligning with Vennity as its AX expertise companion for on-line map integration and digital artwork minting on the Polygon blockchain. A no-code platform for creating and distributing digital collectibles in the actual world, Vennity was based in 2018 by Vlad Avesalon and Navneet Saxena.
“Milwaukee holds a particular place in my coronary heart since my spouse and I spent seven-plus years right here collectively, we obtained engaged right here, I obtained my canine from the Humane Society right here,” Saxena stated. “It’s a particular place and a hidden gem relating to tourism.”
Go to Milwaukee plans to work with different iconic Milwaukee manufacturers on its AX marketing campaign along with out-of-market companions.